This picture was taken in the Fall of 1973. The 1974 model year for GM cars was already out, and the Vega was GM's entry to compete with the flood of imported Japanese small cars. Prior to this, everyone drove big boats of cars -- Detroit (or Oshawa) Iron. A paradigm shift was taking place, and small cars were gaining acceptance, especially in light of the explosion of gasoline prices in the 1970's.
This was one of the most successful fundraisers ever for OCHS. Tickets on the car were a $1. The car retailed for around $2,800 and over 9,000 tickets were sold. I myself had just bought a brand new 1973 Vega that April and I paid $1,978 for it.
Pictured with the car are Gloria Murrant (left) and Judy McLinton (far side of the car).
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